Supermarket News - Viewpoints 2002

Biometric Verification Technology: It's on its Way


by David Merrefield

ABSTRACT - Biometric technology is new and is based on identifying one individual from another by measuring some unique feature like face, eye, voice, DNA, or fingerprint.  Right now fingerprint identification is driving this technology due to its ease of acquiring and implementation.  Biometric verification is being used at supermarkets like Kroger and H. E. Butt Grocery Co. as a defense against bad checks.  Biometric verification is also being used by fast-food outlets, furniture stores, casinos, check-cashing agencies, driver's licenses, and car rental agencies.  Customer acceptance of biometric technology is much higher post September 11.  Supermarkets who use this technology are reducing write-offs for bad or counterfeit checks down to virtually nothing.